Your application

Categorie

Best brand experience

The category

The V d’Or will be awarded to the most enterprising and relevant experience innovation produced and implemented by a brand in the wine or spirits sector.

Voting

The V d’Or panel will pay particular attention to:
• The originality and innovative aspect of your approach
• The consistency of the experience with your brand territory
• The quality of the execution
• The visibility of your actions
• The positive impact(s) of your concept for people and/or the environment
Any supporting document must be truthful with sources.

Candidates are assessed based on five criteria, on a scale from 1 to 4. ‘1’ indicates an initiative that does not meet or only just meets the criteria.

Criterion 1 – Originality & innovation
Criterion 2 – Consistency
Criterion 3 – Quality of execution
Criterion 4 – Visibility
Criterion 5 – CSR impact

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Name*
Postal address*

In less than 10 lines, summarize your project and the context in which you developed it.

The evaluation will relate to your ability to demonstrate the level of innovation of your branding experience and the way in which it successfully disrupts the market. Justify and provide documentation that you feel is relevant in illustrating this choice.
Max. file size: 40 MB.

The evaluation will relate to your ability to demonstrate the level of cohesion between your branding experience and the brand's personality (positioning, values, image, targets, etc.). Justify and provide documentation that you feel is relevant in illustrating this choice.
Max. file size: 40 MB.

The evaluation will relate to your ability to demonstrate the quality of execution of all the elements implemented to solidify this brand experience with the end consumer. Justify and provide documentation that you feel is relevant in illustrating this choice.Justify and provide documentation that you feel is relevant in illustrating this choice.
Max. file size: 40 MB.

The evaluation will relate to your ability to prove the extent to which your branding experience and its data are relayed by various target groups (journalists, professionals, consumers). Justify and provide documentation that you feel is relevant in illustrating this choice.
Max. file size: 40 MB.

The evaluation will relate to your ability to demonstrate your initiatives in terms of Corporate Social Responsibility (CSR): as it relates to humanity and the environment. Justify and provide documentation that you feel is relevant in illustrating this choice.
Max. file size: 40 MB.