Is Wine « Cool » ?
Is wine 'cool'? While there's a lot of talk about a decrease in wine consumption, what is really going on with the image of wine in France and around the world? How do young consumers perceive wine? What codes should the wine world adopt to appeal to a large proportion of consumers? Is the world of wine 'cool' - and should it be?
Marie Mascré – CO-Founder & CEO of SoWine
