Your application
Categorie
Best brand experience
The category
The V d’Or will be awarded to the most enterprising and relevant experience innovation produced and implemented by a brand in the wine or spirits sector.
Voting
The V d’Or panel will pay particular attention to:
• The originality and innovative aspect of your approach
• The consistency of the experience with your brand territory
• The quality of the execution
• The visibility of your actions
• The positive impact(s) of your concept for people and/or the environment
Any supporting document must be truthful with sources.
Candidates are assessed based on five criteria, on a scale from 1 to 4. ‘1’ indicates an initiative that does not meet or only just meets the criteria.
Criterion 1 – Originality & innovation
Criterion 2 – Consistency
Criterion 3 – Quality of execution
Criterion 4 – Visibility
Criterion 5 – CSR impact
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